Last night we updated our Ashgrove poll with a sample of 597 residents in the Ashgrove electorate. This is our fifth consecutive month of polling the electorate and the trend indicates that it's still very close.
The polling was conducted using our fully automated voice broadcast market research capabilities. This gives us the ability to have audited research results back in our customer's hands in literally hours instead of days or even weeks.
Last night, ReachTEL conducted a poll of 339 residents into the electorate held by the Queensland Premier, Anna Bligh. We asked a series of questions including primary vote intentions, a forced choice question between two candidates and leader performance ratings.
As a marketing professional, you need the most accurate and comprehensive consumer research data possible. Not only do you need the best data, you need to obtain it in the most cost-effective manner possible to compete in today’s tough economy. Therefore, selecting a company to conduct your market research can be a difficult task. Even in a crowded market, however, choosing market research companies doesn’t have to be difficult if you know what to look for.
The allocation of marketing resources is one of the most essential parts of developing a successful marketing strategy. Understanding the effectiveness of the various means by which you reach your audience is key to developing a strategy that not only delivers results, but does so in the most efficient way possible. Because of its flexibility, broadcast marketing is one of the best ways to ensure that you’re maximising the effectiveness of your marketing budget.
Online marketing is a field that has experienced an incredible amount of growth and diversification in an extremely short period of time. Many business owners and marketing professionals have felt somewhat left behind in the technology boom. While they may be technically adept, they’re at a loss as to how to maximise the efficiency of their marketing efforts online. This is common simply due to the fact that unlike print, television and radio, the Internet is not simply a new iteration of traditional media. It’s an entire marketing ecosystem with its own rules.
Let’s face it. Nobody likes to get those envelopes in the mail stamped with “PAST DUE” in big, red letters for all the world to see. No one enjoys fielding those embarrassing phone calls at home or work.
Not to be confused with marketing research, which looks at the process and methods used to put a product in front of customers, market research focuses on the market itself—who your customers are.
Before you can successfully sell your product or service, you need to study the market. This brings us to the first core element of successful market research surveys.
Know Your Target Audience
Sales are the lifeblood of your business. Failed or declined transactions due to customers’ expired credit cards or otherwise incorrect payment information mean lost profits for you. How? Delayed payments decrease your ready cash flow. And your call center staff must spend valuable time repeatedly calling to update customer data, then even more time resubmitting requests for payment.
Integration at Your Customers’ Fingertips
Individuals are inundated with real time communication efforts, including notifications and status updates from retail purchase points to social media outlets. Thanks to mobile devices, this communication platform is predominantly welcomed, not considered a nuisance. Developing revenue for your business through popular and effective business SMS messaging capabilities can be as simple as allowing us to provide your target market with a SMS broadcast that serves their needs, while diverting sales and revenue back to your company.
| ReachTEL Pty Ltd |  |
| Address: | 3 / 10 Dorsey Street, Milton QLD 4064 AU |
| Phone: | 1800 42 77 06 |
| Fax: | 1800 60 13 20 |