Can SMS Broadcasting Really Change the Way You Do Business?

Building a strong and connected customer base is key to the success of your business. While selling is the ultimate goal, networking with your customers and building an ongoing relationship is the best way to expand your market share, not only by gaining repeat business, but by inspiring your customers to share your message with a wider audience.

Word-of-mouth advertising is extremely effective, and by building loyalty with your clientele, you can tap into this power. There are all sorts of tools companies use to build these bridges, and one of the most exciting and useful is SMS text messaging. By utilising SMS broadcasting, you can take your marketing to the next level.

To build solid relationships with your customer base, you need a reliable and cost-effective means of communicating with them. In the past, companies relied on mailing lists, telephone calls, and traditional advertising media to achieve this. With the advent of SMS broadcasting, however, staying in touch with your clientele has never been easier. Mobile phones have become ubiquitous in our culture, and the simplicity and immediacy of text messaging has made them a prime medium for delivering your marketing. In seconds, you can communicate with your audience, and even evoke their response. Truly, SMS is a powerful marketing tool. 

In addition, SMS broadcasting technology has grown, creating an even greater potential for companies hoping to engage their audiences. For many companies, SMS marketing has traditionally consisted of one-way messages to a customer list, sharing promotions or information. While certainly more effective than, say, direct mail, this means of communication leaves much to be desired. The inability for your audience to respond not only gives your communication an impersonal feel, it misses a prime opportunity to collect useful data and otherwise engage your audience in a meaningful way.

With two-way, or full-circle SMS broadcasting, however, this is not the case. Now, it’s possible to receive text message responses from your audience, opening the door to a host of possibilities. For instance, you can offer a promotional special that requires a response from the prospective customer in order to receive it. This way, you’re creating a meaningful and voluntary engagement with your potential customer, and you’re much more likely to convert this contact into a sale.

There are other uses for full-circle SMS broadcasting as well. You can use the technology to conduct market research by sending out simple poll questions that your audience can respond to instantly. In addition, you can offer them the option to request more information about the offer or communication you’re sending them. If your company relies on phone scheduling or consultation, you can use this contact to prompt interested parties to schedule a phone call with one of your representatives. The possibilities are endless, and it’s the simplicity of text message broadcasting that make it incredibly flexible and well suited to your company’s needs.

Beyond this, the ability to time this mode of communication makes it a great choice. More so than most modes of contact, SMS messaging allows for incredible flexibility in when your message is delivered. An obviously valuable feature of SMS is the speed at which you can communicate. Instantaneous communication can be extremely useful in many situations. However, SMS also offers you the ability to time your messages to be delivered in whatever timeframe you desire. If you predict that your message is going to have a high rate of response, it’s possible to space out the messages over hours, days or even weeks in order to allow your customer service representatives time to process the incoming communications. 

Now that you know the benefits of SMS broadcasting, you’re likely wondering how difficult it would be to integrate this technology into your existing CRM system. You might be surprised to know that it’s actually quite easy! When properly configured, your text messaging service can be seamlessly integrated into your CRM, allowing you a high level of access and control with minimal human intervention. By integrating and automating these functions, you can be sure your SMS service will not only be effective, it will be cost-effective as well.