You know your target audience. You’ve carefully researched the customers most likely to use your product or service: those who’ve never heard of you (yet!), or repeat customers eager to hear what’s new. All you have to do is get the word out.
What’s the fastest, least expensive, most effective way to communicate? And even more perplexing, once you’ve reached out and ‘touched’ someone, how do they reach out and ‘touch’ back with a minimum of hassle?
Last night ReachTEL conducted a poll into the state seat of Ashgrove. We asked voters a number of questions related to preferred Premier and which candidate is most deserved of the seat. In total there were over 433 responses across the electorate.
In the Internet’s early days, much activity was unregulated. However, as technology and the number of web users increased, so did the amount of annoying spam, as companies went to town with this new method of reaching customers. In response to consumer outrage and frustration with overflowing inboxes and useless advertisements, the SPAM act was created.
Businesses in Australia need marketing services just like any other company around the world. One of the first things management thinks about when it comes to spending money on advertising (or anything, really) is how much revenue will come back in from the efforts. Email marketing Australia is no different and businesses want to know what the potential ROI for e-marketing will be for their business. ROI may vary based on the time and elements of the campaign being launched.
Last night ReachTEL conducted some extensive polling across Queensland about the proposed cigarette plain packaging legislation currently in front of Federal Parliament. The survey was split up across four regions of Queensland - South East, Central, Western and Far North. In total there was over 1,200 responses across the state.
Businesses thrive off of consumer data, whether they receive it through third parties or collect it on their own. Contact lists are invaluable for generating new business or keeping in contact with current customers. Just like a company’s inventory or market knowledge, email marketing lists must be refreshed or updated in order for marketing activities to remain productive. Cluttered email lists make for sloppy results and a tarnished reputation as a sender. It’s simply good practice to monitor your lists of contacts and remove inactive or invalid email addresses.
Marketing through email is one of the original electronic marketing tools for businesses. Direct mail was once one of the most popular and effective ways for businesses to reach consumers; however, it is a natural evolution for newsletters and postcards to morph into electronic format in the shape of email. Here are two email marketing tips to keep in mind to help you make effective messages that your audience will want to read.