ReachTEL's blog

Last night ReachTEL polled the Brisbane City Council area to find out who the voters wanted to be the Mayor of Australia's largest municipality. With over a thousand people participating in the survey, current Lord Mayor Graham Quirk had very comfortable lead with over double the vote of the next candidate, Ray Smith from the ALP.

With the South Brisbane by-election to be held this Saturday, we asked voters who they'd vote for and if there was any concern with the size of the LNP's majority in State Parliament. The ALP primary vote has picked up 5.3 percentage points since the election. In all, 45% of people indicated they were less likely to vote for the LNP because of the massive majority.

On the eve of Barry O'Farrell's one year anniversary of becomming New South Wales Premier, ReachTEL conducted a six-question survey of 1,597 residents on the night of the 21st March 2012. The results were commissioned by Network TEN and broadcast exclusively on TEN News Sydney.

In our final poll for Ashgrove, Campbell Newman has turned around months of losses to lead the primary vote by 8.2 percentage points. With over 900 residents in the sample, Mr Newman has a clear lead in the two party preferred race with 54.2% to Kate Jones' 45.8%.

ReachTEL has conducted polls into the electorates of Hinchinbrook and Beaudesert. Both polls were conducted on the 9th March and were commissioned by The Australian Party.

Whatever SMS marketing strategy you pursue, whether contests, sweepstakes, discounts or events-based marketing, learn from the most successful campaigns by including these common elements of tried-and-true SMS marketing campaigns.

Relevance

This means keeping your messages in tune with your offer, and fine-tuning both your offer and messages to the wants and needs of your ideal customer. 

Why an Email Campaign?

Although there is a lot of talk that mobile SMS marketing (or social media) is about to leave email marketing campaigns in the dust, the vast majority of Internet marketing experts say email is still king. Broadly speaking, it has the highest ROI of any direct response marketing. Email marketing isn't going anywhere anytime soon.

SMS Marketing is the newest, fastest and easiest marketing platform yet. It is also among the most effective and affordable. Despite this, mobile SMS marketing has primarily been used only by big brands, which have been the quickest to adopt and master the medium, while smaller businesses have lagged behind. That is now beginning to change; even the smallest businesses are wising up!

Marketing through SMS may seem a bit newfangled at first, and it can be hard to know where to start. It’s not as hard as it looks, though—we promise! To get you started with SMS advertising, we’ve put together a 3-step process to help you engage your clients through SMS marketing. 

For the second consecutive month Kate Jones has increased her primary vote in Ashgrove. This time she has picked up another 3.4 percentage points and has increased her primary vote 6.8 percentage points since our January poll. Jones' lift has come almost exclusively from Campbell Newman who has dropped 5.4 percentage points in the same two month period. The sample included 742 voters in the electorate and has a margin of error of +/- 3.5%.