Email

Why an Email Campaign?

Although there is a lot of talk that mobile SMS marketing (or social media) is about to leave email marketing campaigns in the dust, the vast majority of Internet marketing experts say email is still king. Broadly speaking, it has the highest ROI of any direct response marketing. Email marketing isn't going anywhere anytime soon.

You’re a smart businessperson. You’ve been diligent about keeping your customer email contact list up to date, and laboured over the perfect message to get the word out about your new product or service. Since your customers willingly provided their email addresses, you’re confident that your next promotion will be welcomed with open arms. Or at least open email inboxes.

Thanks to its cost-effectiveness and ubiquity, email has become an incredibly popular marketing tool in today’s market. In addition, email’s high level of adaptability has made its potential as both an advertising tool and a means of market research nearly limitless. However, there are some mistakes that many marketers make when conducting an email campaign that can severely limit their effectiveness. By avoiding a few of the mistakes commonly made in email campaigns, you can ensure your marketing will be highly engaging to a large audience.

When setting up an SMS broadcast or email-based campaign for targeted marketing efforts, companies often fear running afoul of Australian spam laws. Our clients needn’t worry, however, as ReachTEL prides itself on adhering to the most rigid legal safeguards. 

Online marketing is a field that has experienced an incredible amount of growth and diversification in an extremely short period of time. Many business owners and marketing professionals have felt somewhat left behind in the technology boom. While they may be technically adept, they’re at a loss as to how to maximise the efficiency of their marketing efforts online. This is common simply due to the fact that unlike print, television and radio, the Internet is not simply a new iteration of traditional media. It’s an entire marketing ecosystem with its own rules.

In this fast-moving electronic world, if you blink at the wrong time you could be eating the competition’s dust. Customers aren’t tied down by landlines, waiting by a mailbox, or even sitting down to watch television at home. They’re on the move, not just in real time, but also in web time. 

If you want to catch their attention, you’d better be one step ahead. That’s a daunting task if you’re trying to pull together an effective marketing plan yourself.

For well over a decade, email marketing has been a useful means of communication for companies and organizations looking to deliver an engaging message to a wide audience of people for a very low cost. Its accessibility, though, has been a double-edged sword.

For business owners just starting their online marketing efforts, the internet can seem very daunting. Should a company do search marketing, article marketing, placement advertising on specific pages through banner ads or some combination of them? Is email marketing more effective or is the ROI just as high with other methods?

In the Internet’s early days, much activity was unregulated. However, as technology and the number of web users increased, so did the amount of annoying spam, as companies went to town with this new method of reaching customers. In response to consumer outrage and frustration with overflowing inboxes and useless advertisements, the SPAM act was created.

Businesses in Australia need marketing services just like any other company around the world. One of the first things management thinks about when it comes to spending money on advertising (or anything, really) is how much revenue will come back in from the efforts. Email marketing Australia is no different and businesses want to know what the potential ROI for e-marketing will be for their business. ROI may vary based on the time and elements of the campaign being launched.