SMS

With the right approach, SMS consumer market research can be so reliable and simple that it nearly defies the traditional concept of research, something traditionally fraught with difficulty and uncertainty. Yet it can be difficult to apply traditional understanding to the new medium of mobile SMS consumer market research.

SMS marketing opt-ins are like airport security. Necessary to get in, but no fun. Unfortunately for SMS marketers, the mobile opt-in form is a lot easier to sidestep than airport security. If your opt-in doesn’t work, people just leave and forget. SMS marketing campaigns entail a big challenge: to get people to fill out forms.

At the heart of a good SMS marketing campaign are simple, intuitive and well-designed mobile opt-in forms.

Whatever SMS marketing strategy you pursue, whether contests, sweepstakes, discounts or events-based marketing, learn from the most successful campaigns by including these common elements of tried-and-true SMS marketing campaigns.

Relevance

This means keeping your messages in tune with your offer, and fine-tuning both your offer and messages to the wants and needs of your ideal customer. 

SMS Marketing is the newest, fastest and easiest marketing platform yet. It is also among the most effective and affordable. Despite this, mobile SMS marketing has primarily been used only by big brands, which have been the quickest to adopt and master the medium, while smaller businesses have lagged behind. That is now beginning to change; even the smallest businesses are wising up!

Marketing through SMS may seem a bit newfangled at first, and it can be hard to know where to start. It’s not as hard as it looks, though—we promise! To get you started with SMS advertising, we’ve put together a 3-step process to help you engage your clients through SMS marketing. 

Typically, raising your brand awareness is a one-way conversation. You place an ad and hope consumers see, hear or read it. What if you could get your message out there in a high-impact, low-cost way, to not only engage your customers, but actually have them racing to be the first in your virtual door? Maybe even add to your revenue stream in the process?

There’s nothing like a little competition to kick things into high gear. SMS-based contests are nothing new. If you’ve watched any TV lately, shows featuring talent competing for audience votes are everywhere.

Though a relatively simple technology, SMS text messaging has become a highly customisable and powerful marketing tool. Your audience is more in-tune with mobile technologies than ever before, and SMS messaging is one of the core means of communication for a large segment of the population. In today’s market, the SMS notification is one of the most effective, efficient and engaging mediums for delivering your marketing messages.

More than most fields, the area of marketing is prone to endless inventions and reinventions of trends—each of which is breathlessly promised to be the “next big thing.” Of course, experience marketers know that all marketing is based upon some tried and true concepts that are as unlikely to change as human nature itself. However, that doesn’t mean new trends ought to be ignored.

When setting up an SMS broadcast or email-based campaign for targeted marketing efforts, companies often fear running afoul of Australian spam laws. Our clients needn’t worry, however, as ReachTEL prides itself on adhering to the most rigid legal safeguards. 

Before launching an effective SMS marketing campaign, ReachTEL is there to guide you in prerequisite planning phases and the setting of objectives for your business. But once those prerequisites are out of the way, it’s up to a company’s unique needs to determine the frequency of texts, be it a single message, several of them, or an ongoing series.