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Companies endlessly search for tactics to improve the efficiency of common processes. Direct debit payment is a convenience that businesses offer to their customers which can also cause trouble from time to time. ReachTEL offers SMS, email and voice broadcast services to take the headaches out of payment systems.

For many businesses, the balance between the value of qualitative data and the cost to acquire it can be difficult to maintain. Naturally an organisation will be more successful the more it knows about its market; however, increased knowledge means increased cost. Companies can compensate for this, though, by researching a greater amount of potential customers in less time. With voice broadcast services, companies can get quality quantitative market research for a fraction of the cost of traditional marketing methods.

The old saying “garbage in means garbage out” can apply to so many situations in life and it's especially true when it comes to your companies customer data.

It's encouraging to see that the government has finally starting to move on deploying an early warning system for Australia. Telstra have won a tender to build a $15 million "National Early Warning System" or NEWS. How's that for a cheesy acronym?!

There is no question that data is the lifeblood of any businesses. With technology growing at such a rapid rate I still find it distressing to see businesses who don't invest in good data management policies and procedures. Of course the best practice is to ensure that only quality data enters your systems but that isn't always possible. It's the usual story - garbage in = garbage out.

It's getting to that time of year when a lot of top-tier sports clubs start rolling out membership renewal campaigns. We have had quite a few years experience now with helping clubs retain and grow their member list. Boy how things have moved forward since our first campaign.