marketing

SMS broadcast software is an essential tool for businesses looking to reach a modern, diverse and purchasing audience. Mobile marketing and text messaging have become the driving force in advertising and sales, and SMS broadcast software is the technology necessary to succeed in these types of initiatives. Here are four of the top reasons to use SMS marketing campaigns to drive business.

We've commented many times before on the importance of ensuring compliance with the SPAM Act compliance. Today we see another example of the cost of breaching the Act with a Brisbane online dating business fined $2 million for sending 1.8 million unsolicited SMS messages. In addition to this judgement, other people involved with the company have already been dealt fines of up to $3 million. 

Times are tough apparently and despite what everyone else is saying, NOW is the time to engage with new customers and your existing client base.

The Melbourne Demons have again turned to voice broadcast technology to drive those last minute club memberships renewals. Using the familiar Irish voice of former club president Jim Stynes, the club engaged ReachTEL to get in contact with non-renewing members just hours before the official kick-off of the AFL season. 

As part of their sponsorship of the Brisbane Lions, MBF has chosen ReachTEL to manage their "MBF Match Ball" competition. Footy fans have an opportunity to win the match ball which has been signed by coach Michael Voss and skipper Jonathan Brown.

We've written many times before on the benefits of electronic marketing and specifically, email marketing. This may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website.

We note that Coke has been given a swift kick over a recent SMS marketing campaign they ran. It turns out they sent out about 100,000 unsolicited messages and failed to include an unsubscribe option or identification about the sender. The question has to be asked - how could you overlook such a simple complaince issue like this?

This week we were again reminded of the benefits of 'keeping it simple'. One of the Australian Super 14 teams came to us to see if we could gently push a few more fans to renew their memberships for 2010. We have a great deal of experience with membership renewals so we threw our SMS broadcast technology at the task.

Well not quite - but it seems the excuses to send a direct mail piece to a customer are quickly disappearing - and Australia Post agrees. The Internet is so ubuiquitious now and with new technologies such as voice broadcasting and not-so-new SMS, the expensive exercise of writing, merging, printing and posting direct mail is on the way out.