The Melbourne Demons have again turned to voice broadcast technology to drive those last minute club memberships renewals. Using the familiar Irish voice of former club president Jim Stynes, the club engaged ReachTEL to get in contact with non-renewing members just hours before the official kick-off of the AFL season.
This week we were again reminded of the benefits of 'keeping it simple'. One of the Australian Super 14 teams came to us to see if we could gently push a few more fans to renew their memberships for 2010. We have a great deal of experience with membership renewals so we threw our SMS broadcast technology at the task.
It's getting to that time of year when a lot of top-tier sports clubs start rolling out membership renewal campaigns. We have had quite a few years experience now with helping clubs retain and grow their member list. Boy how things have moved forward since our first campaign.