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The Melbourne Demons have again turned to voice broadcast technology to drive those last minute club memberships renewals. Using the familiar Irish voice of former club president Jim Stynes, the club engaged ReachTEL to get in contact with non-renewing members just hours before the official kick-off of the AFL season. 

We have previously discussed the challenges with running an emergency warning system and it is with great dissapointment that we see the first field trial in Queensland failed miserably. Out of the 2,000 odd Esk residents that were meant to receive the message, only 34 were successfuly received. Given the massive failure on it's first public trial you really have to wonder how reliable the system will be come D-day?

This week we were again reminded of the benefits of 'keeping it simple'. One of the Australian Super 14 teams came to us to see if we could gently push a few more fans to renew their memberships for 2010. We have a great deal of experience with membership renewals so we threw our SMS broadcast technology at the task.

It's encouraging to see that the government has finally starting to move on deploying an early warning system for Australia. Telstra have won a tender to build a $15 million "National Early Warning System" or NEWS. How's that for a cheesy acronym?!