Even with the widespread popularity of text messaging, not many businesses fully grasp the benefits of SMS marketing campaigns. Done correctly, this type of business-to-customer communication can be very effective, as well as generate huge cost savings. Of course someone could tell you how great it is until they are blue in the face and you would still be thinking, ‘Where is the proof?’.
Text message or SMS broadcasting marketing campaigns are an increasingly effective way to reach your target market. It can be the perfect complementary strategy to email, voice or direct mail campaigns. For those businesses new to this form of communication, here are a few simple tips to implementing SMS marketing campaigns
As part of their sponsorship of the Brisbane Lions, MBF has chosen ReachTEL to manage their "MBF Match Ball" competition. Footy fans have an opportunity to win the match ball which has been signed by coach Michael Voss and skipper Jonathan Brown.
We have previously blogged about the downsides of running premium number SMS competitions. Well things are about to get much tighter for Premium SMS providers as both Telstra and Optus crack down on the large volume of complaints. NEWS.com.au are reporting that the major carriers have had enough...and rightly so.
We note that Coke has been given a swift kick over a recent SMS marketing campaign they ran. It turns out they sent out about 100,000 unsolicited messages and failed to include an unsubscribe option or identification about the sender. The question has to be asked - how could you overlook such a simple complaince issue like this?
This week we were again reminded of the benefits of 'keeping it simple'. One of the Australian Super 14 teams came to us to see if we could gently push a few more fans to renew their memberships for 2010. We have a great deal of experience with membership renewals so we threw our SMS broadcast technology at the task.
It's encouraging to see that the government has finally starting to move on deploying an early warning system for Australia. Telstra have won a tender to build a $15 million "National Early Warning System" or NEWS. How's that for a cheesy acronym?!