ReachTEL conducted a five-question survey of 2,856 residents across Australia on the night of 3rd May 2013.
Retaining your members year to year can be a challenging and expensive process. Often there is little time between the end of one season and the official membership cut off date and resources are scarce at your call centre. Many years of experience working with membership renewals leading AFL, NRL, Super 14 and A-League teams has allowed us to perfect a comprehensive communications solution designed to effectively and efficiently renew your existing members with minimal financial outlay.
What is it?
The ReachTEL membership renewal strategy allows you to get your message in the hands of as many members as possible with minimal delay or cost. We achieve this through the use of a number of innovative communication channels - pre-recorded telephone calls, SMS and email messages.
Don't wait for the customer to make the move - we give you the power to "chase up" outstanding renewal forms. Our experience has shown that members are often keen to renew but struggle to find the time to return the form or call the membership centre. With our communications solutions, your members are given the opportunity, then and there, to transfer to your call centre or reply via SMS or email to renew their membership.
Have your club captain call all your members in one afternoon
What could be better than having your club captain personally call each and every member seeking their support to renew? Unfortunately, even the best sportsman is unable achieve that feat but with ReachTEL Voice Broadcast you can have the next best thing. We are able to deliver a pre-recorded message from a club personality directly to the mobile telephone or landlines of every member in your club in a matter of minutes. We have found the power of the personality substantially drives members to respond.
Renewing customers delivered straight to your membership team
Our voice broadcast calls give you the power to transfer interested members directly to your call centre - capture their interest then and there. If you don’t have the call centre capacity to handle inbound calls we can automatically prompt members to register their interest and schedule a call back.
Specialising in last minute and “lost” data campaigns
We are often engaged as a channel of last resort - once all the direct mail and other marketing methods have failed to deliver. The highly automated nature of our service and incredibly low unit cost means we can still deliver stunning results on customer lists that would otherwise have been considered lost. Campaigns can be setup and run in a matter of hours allowing you to breathe life into those tired member lists.
Not renewing? Find out why
Inherent flexibility in our voice broadcast technology allows us to survey your members who choose not to renew. Our automated calls can include simple survey options or even record detailed voice messages to gather insight on why they aren’t renewing. Find out if your members can’t afford to renew, have moved away, are dissatisfied with the team’s performance or literally any other reason. Even if you cannot make the sale you can gather this valuable information to develop new products or tailored offers for specific market segments.
Quick and simple - SMS and email
In addition to our flagship voice broadcast service we are able to tie in SMS and email broadcast services. Able to be setup and run in a matter of minutes, both these technologies allow for short, sharp and effective communication channels to your membership base. Whether your deadline is a few weeks or a few days away, ReachTEL can deliver results when you need them.
Our membership renewal strategy has many years of success with returns on investment often exceeding 100 times the initial outlay. Our services are priced to be very incremental with the cost of the campaign closely linked to the overall success. Our unit costs are significantly less than an addressed mail out and yet still delivering a higher success rate.
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