Blog

14 July 2016

2016 Federal election - Polling accuracy

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We are very proud to present an analysis on the accuracy of pollsters in the 2016 Federal election.

7 News

Accurate to less than a single percentage point....again!

Our final Federal poll for 7News produced a two party preferred result that was within 0.7% of the official result. Our primary vote results were also extremely accurate with an average error for each value of again, just 0.7%.

These results, together with our fantastic performance in the 2015 Queensland and New South Wales state elections, demonstrate our ability to produce consistently accurate results in Australia's toughest research market.

Sources: ReachTELMorganNewspollEssentialGalaxyIpsos;

Errors and omissions excepted.