You know your target audience. You’ve carefully researched the customers most likely to use your product or service: those who’ve never heard of you (yet!), or repeat customers eager to hear what’s new. All you have to do is get the word out.
What’s the fastest, least expensive, most effective way to communicate? And even more perplexing, once you’ve reached out and ‘touched’ someone, how do they reach out and ‘touch’ back with a minimum of hassle?