Webster’s Dictionary defines broadcasting as the act of scattering or spreading widely. Perhaps nowhere is that more achievable than in the landscape of modern communications technology. Certainly more so than in the age of noted lexicographer Noah Webster (1758-1843) himself! 


Still, it’s advisable not to expect such technological wonders to do all the work for your sales or marketing efforts. ReachTEL’s voice broadcast capabilities are a proven method of bolstering your commerce in reaching your targeted clients. But before broadcasting your message, you must first have a carefully developed plan. Who is your target audience? What are its demographics—age group, income levels and the like? What are their spending patterns?


Let’s assume for the moment that you know your market well from a marketing standpoint. Do you know them on a human level? No, there’s no need here to delve into anthropological texts or to devote years for study. Just know this: Humans react to incentives. Your broadcast should compel a response based on an incentive, be it financial or personal. The former may involve redeeming a limited offer on a product, while the latter may be to weigh in on the political discussion of the day. Whatever the purpose of the broadcast, it’s imperative to provide an incentive to coax a reaction from those receiving the message.


In providing an incentive, you don’t only help those receiving the message but you help yourself as well. Securing a response from those receiving the broadcast allows your company to gauge the effectiveness of the broadcast campaign. By monitoring the response rate, you are able to essentially develop a template for future successful campaigns. In creating such a template, start small with an audience of about a dozen recipients. This way, you are better able to monitor reactions to a small broadcast campaign—re-tooling and focusing the message—before casting a wider net with a larger audience. You might also think about creating two voice broadcast campaigns, one intended for a live audience and the other for messages delivered to answering machines. This, too, will help perfect the template as you monitor the rate of reception for each audience.


Know your audience, perfect your message and broadcast away!