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Marketers are always looking at innovative ways to promote their products or services. SMS marketing is one of the most effective marketing strategies nowadays. The success of this form of text marketing is primarily due to the large number of mobile phone users. According to the Australian Communications and Media Authority, we now have more active mobile phones than people. You heard right...and that happened back in 2006!

Before you jump in the deep end we need to focus on a few important factors which will ensure that our SMS marketing campaign is effective. Sending bulk SMS helps to increase the success rate of the campaign but you need to be certain that you are targeting the campaign towards the right audience. The target list that you have can include prospects that have visited your website and registered their details, your existing customer base or even customers that haven’t purchased something in a while. It can also be numbers you have gathered from a direct mail campaign or collected during a seminar. SMS blasts can be used alongside another marketing channels to enhance or reaffirm more traditional campaigns.

The high potential of SMS marketing campaign in disseminating information to a mass population is being tapped by businesses, sports clubs, politicians and even local charities. No doubt you will also be aware of the SMS competitions used by every singing, dancing, cooking and “insert-latest-fad” show on TV. The popularity of text marketing is because of lower cost compared to other methods of marketing, reach and the simplicity to set up the campaign. The message reaches prospective customers quite literally in seconds and not hours or days (direct mail...yuck). Engagement rates can exceed 20% and even if only 5% of those become actual customers the revenue generated for the business can be substantial.

Content is king! The effectiveness of the mobile marketing campaign will also depend on the content that is sent out. People who read the SMS would be excited if something is interesting. However, it should not sound exaggerated and too hard to believe. A short, poignant message with an offer can get the readers excited and responsive. A SMS campaign should never look like SPAM. Despite being illegal, it kills the entire objective of the campaign and may be more damaging than positive. The effectiveness of mobile marketing has increased due to high end mobile devices which have better features, a moving target audience and a younger target group of customers. Innovative ideas are driving text marketing and making it more effective. By simply replying to a text message, customers are getting discounts on anything and everything from pizzas to movie tickets and you are able to further engage your audience and provide additional information again, within seconds.

SMS marketing is one of the most effective ways to reach out to a focused customer group within a tight budget. Give us a call to discuss how it can be successfully applied to your business.

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