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What do Darren Lockyer, Jonathan Brown, Greg Inglis, James Hird and Nick Maxwell all have in common? ...and no, it's not that they are all footy players.

They have all been part of membership renewal campaigns utilising the ReachTEL Voice Broadcast system! Just in case you aren't familiar with some of the names...

 

Darren Lockyer - Brisbane Broncos, Queensland State Of Origin and Australian Kangaroos captain with 5 clubs premierships under his belt.

Jonathan Brown - Brisbane Lions captain, Coleman medal winner and part of the triple AFL premiership winning team.

Darren Jolly - Dual AFL premiership for Collingwood and the Sydney Swans  and All Australian player.

Greg Inglis - 2009 Golden Boot award recipient for the best Rugby League player in the world and Kangaroos and State Of Origin star.

James Hird - Brownlow medalist, Norm Smith medalist, All Australian player, former Essendon captain and now coach.

It's a pretty impressive line up! These players represent some of the biggest and most successful clubs in their respective codes with over 100,000 members collectively. Keen to drive up their supporter base, ReachTEL was engaged to secure non-renewing members for the upcoming season.

We liaised with the membership department to get the players to record a brief message thanking members for the patronage last season and encouraging them to get on board for the upcoming 2011 year. Then, in a matter of a few hours, the messages were sent out to members via automated telephone call. Aftering hearing the pre-recorded message, recipients are then able to transfer directly to the membership team to renew or are given the option request a call back. We even recorded a separate message for the Broncos so that if we hit the voicemail of a member, Darren Lockyer would leave a message as if he had personally called. Imagine a die hard fan receiving a voicemail from their favourite player! You'd never delete it!

This isn't the first time we have run membership renewal campaigns for National level sporting teams. The solution has been so successful that many Super Rugby, A-League, NRL and AFL teams have put this in their toolbox and run it every year as part of their overall renewal strategy. The results speak for themselves - amazing results pulled together in a matter of hours for less than the cost of a direct mail piece per member.

Give us a call to discuss how the ReachTEL Voice Broadcast platform can be applied to your business to deliver amazing results.